Culture Jam

My culture jam project is focused on pollution and the harmful effects that arise from it. I went to different areas in the city and planted this image to remind the public that they are breathing in harmful chemicals. I jammed a particular street near my house that I walk by everyday, down the M line and BART railways, and into Chinatown in San Francisco. I used the "Breathe Easy" logo, a pharmaceutical program that promotes healthy breathing and helps patients that suffer from asthma and the like. I manipulated its image to ironically represent a different ideal. I changed the text to "Breathe Deep," suggesting breathing in heavily the deadly icons circling around it. The skulls and biohazard images were found using a simple google search.

The creation process of my logo was no problem for me, but the jamming part gave me some psychological issues. I wasn't embarrassed to place my logo, rather concerned for what laws I was breaking around public posters. If there were any. I have had my run in with the law and I have turned over new leaves because of the prices I had to pay. I did not enjoy seeing myself shamed in the past and I don't wish to repeat it. If I were to do something like this again. I would more thoroughly research the law about public posting and keep to them. One may argue that, "That's the man keeping you down." or "We must take back our pubic space!" to that I just have to say that I'm not that kind of artist. I'll express my ideals in another fashion. Whether it be a different kind of culture jam or not at all.

I do enjoy the expression of culture jamming. Like most things I don't like the "in your face" style, but a subtle, thought provoking approach that might make you ponder the rest of your walk home.

My logo.

My culture jam on a transformer box door.

Breathe Easy logo

One of the skull images